Influences on privacy protection behaviour of Japanese people

Leiden Repository

Influences on privacy protection behaviour of Japanese people

Type: Master thesis
Title: Influences on privacy protection behaviour of Japanese people
Author: Huskes, Tim
Issue Date: 2018-08-31
Keywords: information privacy
privacy protection
privacy-related behaviour
online privacy
privacy awareness
Abstract: Privacy has become the subject of heated international debate in recent years. In particular the privacy of personal data has emerged in the centre of discussions about privacy. Some argue that privacy is not a universal concept, and that people from different countries differ in their attitude towards privacy. There is a contested notion that Japanese people have little to no sense of privacy. Existing research has focussed on how Japanese people conceive privacy and their attitude towards privacy, but privacy protection behaviour is not examined, nor is the translation from the conception of privacy and attitude towards privacy to protection behaviour discussed. This thesis examines influencing factors on the privacy protection behaviour of Japanese people through interviews. The analysis of the interview data uses a model of privacy-related behaviour, developed by Beldad, De Jong et al. (2011) as a comprehensive replacement for existing less complete models. Participants in this study mainly conceived privacy as their personal information. The chief method of protection was withholding information. The influences on privacy protection behaviour concentrated in participants' concerns about their information privacy and their ability to perceive risks to their information privacy.
Supervisor: Herber, Erik
Faculty: Faculty of Humanities
Department: Asian Studies (120 EC) (Master)
Specialisation: Japanese Studies
ECTS Credits: 15

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