An ethnographic study on mobile money attitudes, perceptions and usages in Cameroon, Congo DRC, Senegal and Zambia

Leiden Repository

An ethnographic study on mobile money attitudes, perceptions and usages in Cameroon, Congo DRC, Senegal and Zambia

Type: External research report
Title: An ethnographic study on mobile money attitudes, perceptions and usages in Cameroon, Congo DRC, Senegal and Zambia
Author: Bruijn, M.E. deButter, I.C.Fall, A.S.
Issue Date: 2017
Keywords: Africa, Mobile Money, technology
History
Ethnography
Abstract: The research project is a comparative ethnographic study into the usage, perceptions and attitudes towards digital financial services (DFS) in four selected countries: Cameroon, Democratic Republic of Congo (DRC), Senegal and Zambia. The results presented give a voice to users of DFS, giving insight into why people are motivated to use DFS and why they might not be using specific mobile phone-related monetary transfer systems. They also contextualize these motivations through a cultural understanding and reveal that the specific socio-economic and political contexts in which monetary transfer systems function play an important role in the decisions consumers make.
Faculty: Humanities
University: Leiden University
Uri: https://www.researchgate.net/publication/321913087_An_ethnographic_study_on_mobile_money_attitudes_perceptions_and_usages_in_Cameroon_Congo_DRC_Senegal_and_Zambia?channel=doi&linkId=5a3920afa6fdcc565c6ed212&showFulltext=true
Handle: http://hdl.handle.net/1887/59080
 

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