Far Away And Close By: The Process Of Branding And Glocalization In The Hillsong Church

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Far Away And Close By: The Process Of Branding And Glocalization In The Hillsong Church

Type: Bachelor thesis
Title: Far Away And Close By: The Process Of Branding And Glocalization In The Hillsong Church
Author: Janssen Lok, Laurance
Issue Date: 2018-09-01
Keywords: Hillsong
Hillsong Church
Branding
Glocalization
Marketing
Abstract: This thesis sets to find out what kind of marketing strategies the Hillsong Church uses and how this influences its popularity. The goal of this thesis is to look for the success of Hillsong Church not only in its music, but in Hillsong as a whole, as a company selling a religion with the use of marketing strategies such as branding and glocalization. To put Hillsong in the context of today’s religion landscape and what this means for the kind of marketing strategies it used and must use to be popular.
Supervisor: Williams, Corey
Faculty: Faculty of Humanities
Department: Religiewetenschappen (Bachelor)
ECTS Credits: 10
Handle: http://hdl.handle.net/1887/51619
 

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