Persistent URL of this record https://hdl.handle.net/1887/47042
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- Van Ooijen, Fransen, Verlegh _ Smit - Appetite 2017
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Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour
- All authors
- Ooijen, I. van; Fransen, M.L.; Verlegh, P.W.J.; Smit, E.G.
- Date
- 2017
- Journal
- Appetite
- Volume
- 109
- Pages
- 73 - 82