Atypical food packaging affects the persuasive impact of product claims

Leiden Repository

Atypical food packaging affects the persuasive impact of product claims

Type: Article / Letter to editor
Title: Atypical food packaging affects the persuasive impact of product claims
Author: Ooijen, I. vanFransen, M.L.Verlegh, P.W.J.Smit, E.G.
Journal Title: Food Quality and Preference
Issue: 48
Volume: 2016
Start Page: 33
End Page: 40
Pages: 8
Issue Date: 2016
Uri: http://www.sciencedirect.com/science/article/pii/S0950329315001846
Handle: http://hdl.handle.net/1887/45108
 

Files in this item

Description Size View
application/pdf Food Quality an ... sen, Verlegh and Smit 2016 604.4Kb Under embargo Full text at publisher site

This item appears in the following Collection(s)