Persistent URL of this record https://hdl.handle.net/1887/32277
Documents
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- Master thesis
- closed access
In Collections
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Abstract/concrete language in a pitch could influence the success of a new product
- Author
- Tang, Pui Pui
- Specialisation
- MA Economic and Consumer Psychology
- Supervisors
- Noordewier, Marret
- ECTS Credits
- 20
- Language
- en