THE IMPACT OF CRISIS ON CONSUMER PREFERENCES: The impact of economic crisis on consumer preferences for innovative products

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THE IMPACT OF CRISIS ON CONSUMER PREFERENCES: The impact of economic crisis on consumer preferences for innovative products

Type: Master thesis
Title: THE IMPACT OF CRISIS ON CONSUMER PREFERENCES: The impact of economic crisis on consumer preferences for innovative products
Author: Tinits, Priit
Issue Date: 2011
Supervisor: Noordewier, Marret K.
Faculty: Faculty of Social & Behavioral Sciences
Department: Psychology (Master)
Specialisation: ECP
ECTS Credits: 20
Handle: http://hdl.handle.net/1887/23610
 

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