Irritation due to Pop-up Advertising on TV: The effects of fluency on perceived ad intrusiveness, brand liking and ad avoidance.

Leiden Repository

Irritation due to Pop-up Advertising on TV: The effects of fluency on perceived ad intrusiveness, brand liking and ad avoidance.

Type: Master thesis
Title: Irritation due to Pop-up Advertising on TV: The effects of fluency on perceived ad intrusiveness, brand liking and ad avoidance.
Author: Rhee, Floris M. van der
Issue Date: 2011
Supervisor: Dillen, L.F. van
Faculty: Faculty of Social & Behavioral Sciences
Department: Psychology (Master)
Specialisation: ECP
ECTS Credits: 20
Handle: http://hdl.handle.net/1887/23608
 

Files in this item

Description Size View
application/pdf Rhee.FlorisVanDer.thesis.pdf 345.8Kb Under embargo

This item appears in the following Collection(s)