Persistent URL of this record https://hdl.handle.net/1887/23469
Documents
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- Master thesis
- closed access
In Collections
This item can be found in the following collections:
Reducing Consumer Uncertainty in Innovation Adoption: Literal Similarity in Marketing Communications and Intention to Adopt New Products
- Author
- Galbiati, Lorenzo
- Specialisation
- ECP
- Supervisors
- Noordewier, Marret
- ECTS Credits
- 20
- Language
- en